DAR Paramater Reference - Revision history

Admin: /* Device Group */

2023-07-14T16:45:40Z

Device Group

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	\|-		\|-
	\| "AMN" \|\| STB \|\| Smart TV (STV), Tablet (TAB), Mobile (PHN), Desktop (DSK)		\| "AMN" \|\| STB \|\| Smart TV (STV), Tablet (TAB), Mobile (PHN), Desktop (DSK)
	\|-
	~~\| Example \|\| STB \|\| Smart TV (STV), Tablet (TAB), Desktop (DSK)~~
	\|-
	~~\| Example \|\| STB \|\| Smart TV (STV)~~
	\|}		\|}

	Note: For OS, “Android” and “iOS” only applicable for Mobile and Tablet devices		Note: For OS, “Android” and “iOS” only applicable for Mobile and Tablet devices

Admin at 22:28, 21 June 2023

2023-06-21T22:28:30Z

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	* PSX ''(PlayStation devices)''		* PSX ''(PlayStation devices)''
	* DVD ''(BluRay & DVD player devices)''		* DVD ''(BluRay & DVD player devices)''
	* PHN ''(Mobile phone)''
	* UNWN ''(Unknown Device)''


	{\| class="wikitable"		{\| class="wikitable"

Admin at 15:09, 2 June 2023

2023-06-02T15:09:52Z

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	[[Category:Digital]]		[[Category:Digital]]

	The purpose of this document is to describe all necessary data inputs for Nielsen to conduct ad measurement on ''Computer Mobile'' and ''Connected TV'' platforms.		The purpose of this document is to describe all necessary data inputs for Nielsen to conduct ad measurement on ''Computer, Mobile'' and ''Connected TV'' platforms.

	== Mandatory campaign metadata From Nielsen CMI ==		== Mandatory campaign metadata From Nielsen CMI ==

Admin at 00:06, 27 May 2023

2023-05-27T00:06:18Z

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	==== Email Normalization ====		=== Email Normalization ===
	The below procedures should be performed before hashing emails:		The below procedures should be performed before hashing emails:
	*remove all leading and trailing whitespace		*remove all leading and trailing whitespace
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	==== Device Group ====		=== Device Group ===
	This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty.		This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty.

Admin: /* Parameter listing */

2023-05-27T00:05:30Z

Parameter listing

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	-->		-->
	\|-		\|-
	\| hem_sha256 \|\| hem_sha256 \|\| SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing \|\| Preferred \|\| Preferred \|\| <code>~~55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C~~</code>		\| hem_sha256 \|\| hem_sha256 \|\| SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing \|\| Preferred \|\| Preferred \|\| <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78<br>BB620053FD81DC4335C</code>
	\|-		\|-
	\| uoo \|\| uoo \|\| User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out \|\| ✔ \|\| ✔ \|\| <code>0</code>, <code>1</code>		\| uoo \|\| uoo \|\| User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out \|\| ✔ \|\| ✔ \|\| <code>0</code>, <code>1</code>

Admin: /* Parameter listing */

2023-05-27T00:05:09Z

Parameter listing

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	-->		-->
	\|-		\|-
	\| hem_sha256 \|\| hem_sha256 \|\| SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing \|\| ✔ \|\| ✔ \|\| <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C</code>		\| hem_sha256 \|\| hem_sha256 \|\| SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing \|\| Preferred \|\| Preferred \|\| <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C</code>
	\|-		\|-
	\| uoo \|\| uoo \|\| User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out \|\| ✔ \|\| ✔ \|\| <code>0</code>, <code>1</code>		\| uoo \|\| uoo \|\| User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out \|\| ✔ \|\| ✔ \|\| <code>0</code>, <code>1</code>

Admin: /* Parameter listing */

2023-05-27T00:04:49Z

Parameter listing

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	\|-		\|-
	\| address \|\| \|\| Registration address \|\| \|\| ✔<br>if HEM unavailable \|\| <code>625 6th Ave, New York, NY 10011</code>		\| address \|\| \|\| Registration address \|\| \|\| ✔<br>if HEM unavailable \|\| <code>625 6th Ave, New York, NY 10011</code>
	\|-
	\| hem_sha256 \|\| hem_sha256 \|\| SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing \|\| ✔ \|\| ✔ \|\| <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C</code>
	\|-		\|-
	\| country \|\| \|\| Country of delivery ISO 3166 ALPHA-2 (US, CA, etc.) \|\| Preferred, else derived from IP \|\| Preferred, else derived from IP \|\| <code>US</code>		\| country \|\| \|\| Country of delivery ISO 3166 ALPHA-2 (US, CA, etc.) \|\| Preferred, else derived from IP \|\| Preferred, else derived from IP \|\| <code>US</code>
	-->		-->
			\|-
			\| hem_sha256 \|\| hem_sha256 \|\| SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing \|\| ✔ \|\| ✔ \|\| <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C</code>
	\|-		\|-
	\| uoo \|\| uoo \|\| User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out \|\| ✔ \|\| ✔ \|\| <code>0</code>, <code>1</code>		\| uoo \|\| uoo \|\| User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out \|\| ✔ \|\| ✔ \|\| <code>0</code>, <code>1</code>

Admin: /* Mandatory campaign metadata From Nielsen CMI */

2023-05-27T00:03:00Z

Mandatory campaign metadata From Nielsen CMI

← Older revision		Revision as of 00:03, 27 May 2023
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	\| campaign_id \|\| ca \|\| Custom campaign hierarchy mapping to Campaign id \|\| ✔ \|\| ✔ \|\| <code>1234567</code>		\| campaign_id \|\| ca \|\| Custom campaign hierarchy mapping to Campaign id \|\| ✔ \|\| ✔ \|\| <code>1234567</code>
	\|-		\|-
	\| ~~actiontype~~ \|\| at \|\| Fixed value "view" \|\| ✔ \|\| ✔ \|\| <code>view</code>		\| action_type \|\| at \|\| Fixed value "view" \|\| ✔ \|\| ✔ \|\| <code>view</code>
	\|-		\|-
	\| ~~resourcetype~~ \|\| rt \|\| Fixed value "banner" \|\| ✔ \|\| ✔ \|\| <code>banner</code>		\| resource_type \|\| rt \|\| Fixed value "banner" \|\| ✔ \|\| ✔ \|\| <code>banner</code>
	\|-		\|-
	\| ~~subresourcetype~~ \|\| st \|\| Fixed value "image" \|\| ✔ \|\| ✔ \|\| <code>image</code>		\| subresource_type \|\| st \|\| Fixed value "image" \|\| ✔ \|\| ✔ \|\| <code>image</code>
	\|}		\|}

Admin: /* Mandatory campaign metadata From Nielsen CMI */

2023-05-27T00:02:45Z

Mandatory campaign metadata From Nielsen CMI

← Older revision		Revision as of 00:02, 27 May 2023
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	\| campaign_id \|\| ca \|\| Custom campaign hierarchy mapping to Campaign id \|\| ✔ \|\| ✔ \|\| <code>1234567</code>		\| campaign_id \|\| ca \|\| Custom campaign hierarchy mapping to Campaign id \|\| ✔ \|\| ✔ \|\| <code>1234567</code>
	\|-		\|-
	\| actiontype \|\| at \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>view</code>		\| actiontype \|\| at \|\| Fixed value "view" \|\| ✔ \|\| ✔ \|\| <code>view</code>
	\|-		\|-
	\| resourcetype \|\| rt \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>banner</code>		\| resourcetype \|\| rt \|\| Fixed value "banner" \|\| ✔ \|\| ✔ \|\| <code>banner</code>
	\|-		\|-
	\| subresourcetype \|\| st \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>image</code>		\| subresourcetype \|\| st \|\| Fixed value "image" \|\| ✔ \|\| ✔ \|\| <code>image</code>
	\|}		\|}

Admin: /* Mandatory campaign metadata From Nielsen CMI */

2023-05-27T00:02:06Z

Mandatory campaign metadata From Nielsen CMI

← Older revision		Revision as of 00:02, 27 May 2023
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	\| campaign_id \|\| ca \|\| Custom campaign hierarchy mapping to Campaign id \|\| ✔ \|\| ✔ \|\| <code>1234567</code>		\| campaign_id \|\| ca \|\| Custom campaign hierarchy mapping to Campaign id \|\| ✔ \|\| ✔ \|\| <code>1234567</code>
	\|-		\|-
	\| at \|\| at \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>view</code>		\| actiontype \|\| at \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>view</code>
	\|-		\|-
	\| rt \|\| rt \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>banner</code>		\| resourcetype \|\| rt \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>banner</code>
	\|-		\|-
	\| st \|\| st \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>image</code>		\| subresourcetype \|\| st \|\| Fixed value \|\| ✔ \|\| ✔ \|\| <code>image</code>
	\|}		\|}