Digital Measurement SEI Ad Exposure - Revision history

DarsanaDinesh: /* Schema Parameter Definitions */

2025-10-27T14:18:43Z

Schema Parameter Definitions

← Older revision		Revision as of 14:18, 27 October 2025
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	\|User opt out flag for demographic measurement		\|User opt out flag for demographic measurement
	\|Yes		\|Yes
	\|Format: <s>integer</s> ~~boolean~~		\|Format: <s>integer boolean </s> string

	* <code>0</code> = not opt-out		* <code>0</code> = not opt-out

DarsanaDinesh: /* Schema Parameter Definitions */

2025-10-27T14:15:27Z

Schema Parameter Definitions

← Older revision		Revision as of 14:15, 27 October 2025
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	\|If device_id is SHA-256 hashed		\|If device_id is SHA-256 hashed
	\|Yes		\|Yes
	\|		\|Format: boolean
	* True = hashed		* True = hashed
	* False = else		* False = else

DarsanaDinesh: /* Schema Parameter Definitions */

2025-10-27T14:14:08Z

Schema Parameter Definitions

← Older revision		Revision as of 14:14, 27 October 2025
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	\|Yes		\|Yes
	\|		\|
	* ~~<code>1</code>~~ = hashed		* True = hashed
	* ~~<code>0</code>~~ = else		* False = else
	\|-		\|-
	\| colspan="2" \|hem_sha256		\| colspan="2" \|hem_sha256
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	"device_id": "A487421B-XXXX-YYYY-8343-E3BBB66E44F2",		"device_id": "A487421B-XXXX-YYYY-8343-E3BBB66E44F2",

	"is_device_id_hashed": ~~"0"~~,		"is_device_id_hashed": False,

	"hem_sha256": "671638d17df92ac6e46e3f00ad0e78f09116ca29128e93dcb53ff340abdeb2c2",		"hem_sha256": "671638d17df92ac6e46e3f00ad0e78f09116ca29128e93dcb53ff340abdeb2c2",

DarsanaDinesh: /* Introduction */

2025-10-27T13:51:36Z

Introduction

← Older revision		Revision as of 13:51, 27 October 2025
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	= Introduction =		= Introduction =

	This document outlines the required specification for facilitating Nielsen ONE advertising measurement, Digital Ad Ratings (DAR) measurement, Nielsen Media Impact (NMI), Add Effectiveness (MTA, Lift, etc.), Nielsen Brand Effect (NBE) and Activation products leveraging the Single Endpoint Integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately.		This document outlines the required specification for facilitating Nielsen ONE advertising(N1Ad) measurement, Digital Ad Ratings (DAR) measurement, Nielsen Media Impact (NMI), Add Effectiveness (MTA, Lift, etc.), Nielsen Brand Effect (NBE) and Activation products leveraging the Single Endpoint Integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately.

	The Single Endpoint integration contains two components:		The Single Endpoint integration contains two components:

DarsanaDinesh at 12:18, 26 August 2025

2025-08-26T12:18:31Z

← Older revision		Revision as of 12:18, 26 August 2025
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	Refer to [[Digital Measurement SEI Data Delivery Specification]] for file delivery and access.		Refer to [[Digital Measurement SEI Data Delivery Specification]] for file delivery and access.

	Optionally if client wishes to provide identity parameters separately, they can send User File. The specifications of user file are described here: Digital Measurement SEI User File.		Optionally if client wishes to provide identity parameters separately, they can send User File. The specifications of user file are described here: [[Digital Measurement SEI User File]].

	=== Ad Measurement Considerations ===		=== Ad Measurement Considerations ===

DarsanaDinesh at 12:08, 26 August 2025

2025-08-26T12:08:37Z

← Older revision		Revision as of 12:08, 26 August 2025
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	Refer to [[Digital Measurement SEI Data Delivery Specification]] for file delivery and access.		Refer to [[Digital Measurement SEI Data Delivery Specification]] for file delivery and access.

			Optionally if client wishes to provide identity parameters separately, they can send User File. The specifications of user file are described here: Digital Measurement SEI User File.

	=== Ad Measurement Considerations ===		=== Ad Measurement Considerations ===

DarsanaDinesh: /* Schema Parameter Definitions */

2025-08-26T11:59:15Z

Schema Parameter Definitions

← Older revision		Revision as of 11:59, 26 August 2025
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	\|'''Format / Example'''		\|'''Format / Example'''
	\|-		\|-
	\| colspan="2" \|~~sessionid~~		\| colspan="2" \|session_id
	\|Unique, client generated value that represents the start of a user session. “Session” is defined as continuous (flexible) interaction with an application that may span multiple streams.		\|Unique, client generated value that represents the start of a user session. “Session” is defined as continuous (flexible) interaction with an application that may span multiple streams.
	\|<s>Yes</s>( Not required for Ads)		\|<s>Yes</s>( Not required for Ads)
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	\|-		\|-
	\|		\|
	\|~~gracenote_id~~		\|tms_id
	\|Gracenote TMS ID (If available) should be passed for all telecasted content.		\|Gracenote TMS ID (If available) should be passed for all telecasted content.
	\|Optional		\|Optional
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	\|Format: Alphanumeric		\|Format: Alphanumeric
	Example: <code>CV (comedy variety)</code>		Example: <code>CV (comedy variety)</code>
			\|-
			\|
			\|program_type
			\|Type of the program
			\|Preferred for CTV
			\|Example: <code>television, movie</code>
			\|-
			\|
			\|program_name
			\|Name of program in which the ad was served
			\|Preferred for CTV
			\|Name Of TV Show
	\|-		\|-
	\| }		\| }

DarsanaDinesh: /* Schema Parameter Definitions */

2025-08-11T13:55:21Z

Schema Parameter Definitions

← Older revision		Revision as of 13:55, 11 August 2025
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	\|gracenote_id		\|gracenote_id
	\|Gracenote TMS ID (If available) should be passed for all telecasted content.		\|Gracenote TMS ID (If available) should be passed for all telecasted content.
	\|Required if id3 not provided		\|Optional
			<s>Required if id3 not provided</s>
	\|Format: 14 character string. Normally leading with 2 alpha characters ('EP', 'MV', 'SH' or 'SP'), followed by 12 numbers.		\|Format: 14 character string. Normally leading with 2 alpha characters ('EP', 'MV', 'SH' or 'SP'), followed by 12 numbers.
	Example: <code>SH009311820022</code>		Example: <code>SH009311820022</code>

DarsanaDinesh at 11:40, 6 August 2025

2025-08-06T11:40:27Z

← Older revision		Revision as of 11:40, 6 August 2025
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	\| colspan="2" \|sessionid		\| colspan="2" \|sessionid
	\|Unique, client generated value that represents the start of a user session. “Session” is defined as continuous (flexible) interaction with an application that may span multiple streams.		\|Unique, client generated value that represents the start of a user session. “Session” is defined as continuous (flexible) interaction with an application that may span multiple streams.
	\|Yes		\|<s>Yes</s>( Not required for Ads)
	\|Format: alphanumeric		\|Format: alphanumeric

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	\|<code>671638d17df92ac6e46e3f00ad0e78f09116ca29128e93dcb53ff340abdeb2c2</code>		\|<code>671638d17df92ac6e46e3f00ad0e78f09116ca29128e93dcb53ff340abdeb2c2</code>
	\|-		\|-
	\| colspan="2" \|luid		\| colspan="2" \|<s>luid</s>
	\|Living Unit ID - Experian Household ID		\|<s>Living Unit ID - Experian Household ID</s>
	\|Yes, for CTV if available		\|<s>Yes, for CTV if available</s>Removed, as this is not mapped
	\|<code>B0EOFEDGD</code>		\|<code><s>B0EOFEDGD</s></code>
	\|-		\|-
	\| colspan="2" \|uoo		\| colspan="2" \|uoo
	\|User opt out flag for demographic measurement		\|User opt out flag for demographic measurement
	\|Yes		\|Yes
	\|Format: integer		\|Format: <s>integer</s> boolean

	* <code>0</code> = not opt-out		* <code>0</code> = not opt-out
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	Example: <code>172.217.22.14</code>		Example: <code>172.217.22.14</code>
	\|-		\|-
	\| colspan="2" \|psudo_id_sha256		\| colspan="2" \|<s>psudo_id_sha256</s>
	\|Hashed Device User Agent string + IP address		\|<s>Hashed Device User Agent string + IP address</s>Removed as this is not mapped
	\|No		\|<s>No</s>
	\|<code>421c76d77563afa1914846b010bd164f395bd34c2102e5e99e0cb9cf173</code>		\|<code><s>421c76d77563afa1914846b010bd164f395bd34c2102e5e99e0cb9cf173</s></code>
	\|-		\|-
	\| colspan="2" \|timestamp		\| colspan="2" \|timestamp

DarsanaDinesh at 12:37, 23 July 2025

2025-07-23T12:37:29Z

← Older revision		Revision as of 12:37, 23 July 2025
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	\| colspan="2" \|creative_id		\| colspan="2" \|creative_id
	\|Identifier for the Ad creative		\|Identifier for the Ad creative
	\|~~Required if no dar_url~~		\|Optional
	\|Example: ad3ff462d24541339d6f67e1b2352465		\|Example: ad3ff462d24541339d6f67e1b2352465
	\|-		\|-
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	\|Nielsen defined Ad Server value		\|Nielsen defined Ad Server value
	\|Required if no dar_url		\|Required if no dar_url
	\|~~Example: <Get~~ Ad ~~server values from Subaie>~~		\|Nielsen provided Ad Server value
	\|}		\|}
	Note: All parameters are case sensitive.		Note: All parameters are case sensitive.